Online MBA in Marketing Management

Program Overview

Discover what makes this specialization unique and future ready.

Marketing is no longer limited to advertising, sales and promotional campaigns. Today, businesses rely on customer insights, digital platforms, data, brand strategy and market research to understand what people want and turn those insights into business growth. Marketing budgets are expected to increase significantly, particularly across digital advertising and social media, while the marketing consulting industry has also been projected to witness substantial growth. This changing landscape is creating demand for professionals who understand both fundamental marketing principles and modern marketing technologies. UPES Online highlights these industry trends as part of its Marketing Management program positioning. The UPES Online MBA in Marketing Management is a 2-year postgraduate management program designed to help learners develop practical knowledge of marketing strategy, consumer behaviour, brand management, market research and digital marketing. The curriculum combines management fundamentals with specialised marketing subjects so students can understand how marketing decisions influence overall business performance. For students looking for an Online MBA in Marketing Management from UPES, the program can be particularly useful if you want to build a career in marketing, branding, digital marketing, sales, product management or business development. It can also suit professionals who want to pursue an UPES Online MBA in Marketing Management for Working Professionals while continuing their existing job.