Online BBA in Digital Business

Program Overview

Discover what makes this specialization unique and future ready.

The way businesses operate is changing rapidly. E-commerce, digital marketing, online platforms, analytics, social media and technology-driven customer experiences have become an important part of almost every industry. For students planning a career in business, understanding how traditional management works alongside digital technologies can provide a valuable head start. The UPES Online BBA in Digital Business is designed for students who want to build business fundamentals while developing an understanding of the digital economy. The program covers areas such as management, accounting, marketing, business analytics, digital marketing, data visualization, e-commerce, digital payments and digital business models. Instead of learning business concepts in isolation, students are introduced to subjects that connect management with the way modern organisations attract customers, build brands, use data and create digital products and services. The program has a 36-month duration, making it a suitable undergraduate option after Class 12. The current UPES Online program page lists eligibility as 10+2 with 45% marks, subject to the university's applicable admission conditions. For students who are interested in digital marketing, e-commerce, analytics, entrepreneurship, digital products or business management, this specialisation can offer a broad foundation before choosing a specific career direction.