Online BBA in Marketing Management

Program Overview

Discover what makes this specialization unique and future ready.

The UPES Online BBA in Marketing Management is a 3-year undergraduate degree designed for students who want to build a career in marketing, sales, branding, digital business, and related management roles. The programme combines fundamental business education with specialised marketing subjects, helping learners understand not just how businesses operate, but also how brands connect with customers and create market value. BBA is one of the most popular bachelor's degree programmes pursued after Class 12. With a specialisation in Marketing Management, students can develop knowledge across areas such as consumer behaviour, brand management, market research, digital marketing, sales, marketing communication, and customer relationship management. The first year focuses on the fundamentals of business and management, including Management & Leadership, Organizational Behaviour, Business Economics, Business Communication and Business Accounting. As students progress, the curriculum introduces marketing-focused subjects such as Marketing Management, Digital Marketing, Services Marketing, Managing Brands, Consumer Behaviour, Market Research and Integrated Marketing Communication. The final semester includes a Dissertation, giving learners an opportunity to apply their academic knowledge to a structured business or marketing problem. The programme also incorporates practical learning through projects, case studies and interactive learning experiences. For students who want a flexible route into the business world, and for working professionals looking to strengthen their formal business education, an online BBA can offer the convenience of learning alongside other commitments.