Marketing Management

Program Overview

Discover what makes this specialization unique and future ready.

The MIT Pune Online PGDM in Marketing Management is designed for graduates and working professionals who want to develop their marketing knowledge, business understanding, and managerial skills. The program is structured over two years and four semesters, with a capstone project to help learners connect management concepts with practical business challenges. Marketing today goes beyond promoting products. It involves understanding customer behaviour, building brands, analysing competitors, developing marketing strategies, and using digital platforms to reach the right audience. This program covers marketing-related concepts alongside core management subjects, helping learners build a foundation for careers in marketing and related business functions. The curriculum is intended to develop knowledge of areas such as brand and product management, product development, customer relationship management, franchising, and digital marketing. Learners can also explore internet marketing, mobile marketing channels, display advertising, and social media marketing to understand how businesses connect with modern consumers. Analytical skills can support market research, competitor analysis, forecasting, and strategic decision-making. An optional KPMG Marketing Analytics Program is also mentioned as an additional learning opportunity, featuring live weekend sessions and an industry-oriented certification at no extra cost. Confirm its current availability and certification terms with the institute before enrolling. If you are planning to pursue the MIT Pune Online PGDM in Marketing Management in 2026, UpSchol can help you understand the program, check eligibility, compare fees, and explore suitable alternatives before making your decision.