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MIT Pune PGCM in Digital Marketing
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MIT PuneDiscover what makes this specialization unique and future ready.
Digital marketing plays an important role in how businesses attract customers, build brand awareness and grow online. This program covers essential marketing concepts, brand strategy, consumer behaviour, digital advertising, search engine optimisation (SEO), social media marketing and marketing analytics. It also introduces AI-led digital marketing, helping learners understand how emerging technologies can support campaign planning and performance analysis. The curriculum is intended to help learners understand how digital campaigns are planned, executed and evaluated. From developing a brand's digital presence to analysing marketing trends and designing campaigns, learners can build a foundation for a range of digital marketing roles. The program is described as being delivered online, offering flexibility to graduates, working professionals and individuals considering a career change. Industry experts with over 15 years of experience are stated to contribute to the learning experience. If you want to strengthen your marketing knowledge, explore digital marketing career opportunities or add a professional qualification to your profile, this program may be worth considering. Before applying, confirm the current delivery format, faculty details and admission requirements with the institution.
At a glance
Accredited
200+ Courses
Career GrowthSwipe through in-demand tracks — every card opens its full specialization page.
A comprehensive, industry-vetted syllabus designed for real-world impact — walk through it semester by semester.
Program map
2 semesters · 11 subjects
2
Semesters
11
Subjects
Semester 1 of 2
Top roles you can pursue after completing this specialization.
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₹5–10 LPA
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₹9–13 LPA
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₹4–12 LPA
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₹8–19 LPA
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₹6–15 LPA
Avg Salary
₹5–12 LPA
Avg Salary
₹4–10 LPA
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End-to-End Placement Assistance
Online MBA fees are structured to make a globally recognized, UGC-entitled degree affordable for working professionals and fresh graduates alike. With semester-wise payments and 0% interest EMI plans, plan your finances without compromising on quality education.
₹64,000/-
Total Program Fee
May Vary by Specializations
N/A/-
Per Semester Fee
Pay semester-wise
Pay your Online MBA fee easily with 0% interest — a convenient way to invest in your career.
* Fees are indicative. Speak to our counselors for exact final figures.
Check the academic requirements before applying.
Domestic admissions
Educational qualification: Applicants should hold a bachelor's degree in any discipline from a recognised university, according to the supplied criteria.
Minimum marks: Applicants must meet the minimum qualifying marks prescribed for graduation.
The exact percentage or grade requirement needs confirmation from the institution.
Work experience: Prior work experience is stated as not mandatory.
This may make the program relevant to fresh graduates as well as working professionals seeking to develop digital marketing skills.
International admissions
International applicants should hold a bachelor's degree or equivalent qualification in any discipline from a recognised university.
Admission is subject to verification of academic credentials, the institution's applicable eligibility requirements and confirmation by the admissions team.
Additional documentation may be required depending on the country where the qualification was obtained.
The stated examination pattern combines internal and external assessments to evaluate learners' understanding of marketing concepts and their ability to apply them. Assessment component Weightage Internal assessment 50% External assessment 50% Total 100% Learners are required to achieve at least 50% to pass a subject, according to the supplied program details. The exact assessment methods, examination schedule and passing rules should be confirmed with the institution.
Making premium education accessible — grab a coupon before your batch fills up.
Eligibility: Eligible Candidates
Eligibility: All Eligible Students
Every program is fully approved and recognized by India's leading regulatory and ranking bodies — valid globally for employment and higher studies.
AICTE
AICTE Recognized
ARIIA
ARIIA Recognized
ICDE
ICDE Recognized
Apply before the deadline to lock in your scholarship discount. Seats are limited.
Clear your doubts before enrolling
Clear your doubts before enrolling
in MIT Pune
15 answered questions
The supplied program details state a duration of 12 months, divided into two semesters and including a capstone project. Confirm the current duration with the institution.