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The Chief Digital Marketing Strategist program from MIT Pune is a 15-month executive PGDM program intended to help professionals build the skills required to lead marketing teams in a digital-first business environment. It brings together traditional marketing principles and modern digital practices, helping learners understand how to plan campaigns, interpret customer behaviour, measure performance, and make data-driven business decisions.
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MIT PuneDiscover what makes this specialization unique and future ready.
The curriculum covers digital marketing strategy, content marketing, SEO, search engine marketing, social media, marketing analytics, predictive modelling, and project management. It also introduces learners to generative AI (GenAI) and automation, enabling them to explore how emerging technologies can improve marketing productivity and campaign effectiveness. Designed with working professionals in mind, the program combines 150+ hours of learning with 30+ practical projects. Live virtual classes, led by industry practitioners and experienced professionals, offer opportunities to connect classroom concepts with real-world marketing challenges. Personalized mentoring, mock interviews, and interactive learning sessions further support professional development. MIT Pune also facilitates internship opportunities through its industry connections and collaborations, subject to the applicable program terms and availability. These experiences can help learners strengthen their practical understanding and build confidence in applying their knowledge. Whether you are an experienced marketer looking to move into a leadership role or a professional seeking to expand your digital marketing capabilities, this program can help you evaluate your next career step.
At a glance
Accredited
200+ Courses
Career GrowthSwipe through in-demand tracks — every card opens its full specialization page.
A comprehensive, industry-vetted syllabus designed for real-world impact — walk through it semester by semester.
Program map
2 semesters · 13 subjects
2
Semesters
13
Subjects
Semester 1 of 2
Top roles you can pursue after completing this specialization.
Avg Salary
₹12–32 LPA
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₹12–26 LPA
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₹10–24 LPA
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₹11–22 LPA
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₹8–18 LPA
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₹10–20 LPA
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End-to-End Placement Assistance
Online MBA fees are structured to make a globally recognized, UGC-entitled degree affordable for working professionals and fresh graduates alike. With semester-wise payments and 0% interest EMI plans, plan your finances without compromising on quality education.
₹95,000/-
Total Program Fee
May Vary by Specializations
N/A/-
Per Semester Fee
Pay semester-wise
Pay your Online MBA fee easily with 0% interest — a convenient way to invest in your career.
* Fees are indicative. Speak to our counselors for exact final figures.
Check the academic requirements before applying.
Domestic admissions
Requirement Criteria Educational qualification Bachelor's degree in any discipline from a recognised university.
Academic performance Minimum qualifying marks in graduation, as specified by the institution.
Work experience More than five years of work experience is required, according to the supplied criteria.
Applicants should confirm the minimum graduation percentage or CGPA, accepted forms of experience documentation, and any additional admission requirements with the institution.
International admissions
International applicants should meet the following stated requirements: Hold a bachelor's degree from a recognised university.
Have at least five years of full-time work experience after graduation.
Provide academic documents for verification and meet the institution's admission requirements.
International applicants should also confirm whether additional document attestation, equivalency checks, identity documents, or other country-specific requirements apply.
The examination pattern described for the program combines internal assessments and final assessments to evaluate learners' understanding of the subjects. Internal Assessment 60% Proctored internal assessment, including multiple-choice questions (MCQs). Final Assessment 40% Proctored final assessment to evaluate subject knowledge.
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Eligibility: Eligible Candidates
Eligibility: All Eligible Students
Every program is fully approved and recognized by India's leading regulatory and ranking bodies — valid globally for employment and higher studies.
AICTE
AICTE Recognized
ARIIA
ARIIA Recognized
ICDE
ICDE Recognized
Clear your doubts before enrolling
Clear your doubts before enrolling
in MIT Pune
13 answered questions
It is a 15-month executive PGDM program described as focusing on digital marketing, analytics, AI, automation, business strategy, and project management. It is designed for experienced professionals seeking to develop advanced marketing capabilities.
Apply before the deadline to lock in your scholarship discount. Seats are limited.