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The IMT CDL PGDM in Marketing is a two-year postgraduate management programme designed for graduates and working professionals who want to build careers in marketing, brand management, sales and business development. Offered by the Institute of Management Technology Centre for Distance Learning (IMT CDL), Ghaziabad, the programme focuses on developing practical marketing knowledge alongside essential management skills.
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The IMT CDL PGDM in Marketing is a two-year postgraduate management programme designed for graduates and working professionals who want to build careers in marketing, brand management, sales and business development. Offered by the Institute of Management Technology Centre for Distance Learning (IMT CDL), Ghaziabad, the programme focuses on developing practical marketing knowledge alongside essential management skills. Marketing today goes beyond promoting products and services. Businesses need professionals who understand consumer behaviour, analyse market trends, develop digital campaigns and make informed decisions using data. This programme aims to help learners develop these capabilities through a structured management curriculum and specialised marketing subjects. The 24-month programme follows an 84-credit Choice Based Credit System (CBCS), progressing from management fundamentals to specialised marketing learning. Students explore subjects such as digital marketing, consumer behaviour, retail management, sales and distribution, marketing research and marketing analytics. The learning approach combines live online classes, self-paced learning resources, case studies, assignments and peer interaction. This allows learners to connect management concepts with practical business situations. The Online PGDM in Marketing from IMT CDL can be a suitable option for graduates looking to enter the marketing industry and professionals seeking to strengthen their existing skills or explore new career opportunities.
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Program map
4 semesters · 22 subjects
4
Semesters
22
Subjects
Semester 1 of 4
Top roles you can pursue after completing this specialization.
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₹6–12 LPA
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₹8–18 LPA
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₹6.5–13 LPA
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₹10–20 LPA
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₹8–18 LPA
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Online MBA fees are structured to make a globally recognized, UGC-entitled degree affordable for working professionals and fresh graduates alike. With semester-wise payments and 0% interest EMI plans, plan your finances without compromising on quality education.
INR 1,60,000/-
Total Program Fee
May Vary by Specializations
INR 40,000/-
Per Semester Fee
Pay semester-wise
Pay your Online MBA fee easily with 0% interest — a convenient way to invest in your career.
* Fees are indicative. Speak to our counselors for exact final figures.
Check the academic requirements before applying.
Domestic admissions
Candidates must hold a bachelor's degree in any stream from a recognized university.
A minimum passing mark in graduation is required for admission in IMT CDL PGDM in Marketing.
International admissions
Candidates must hold an equivalent bachelor's degree and provide a certificate of equivalence from the Association of Indian Universities (AIU).
Applicants must have secured the minimum passing marks required for admission.
The programme uses continuous assessment alongside end-term examinations to evaluate students' understanding of management concepts and their practical application. The following assessment split is based on the programme information provided and should be confirmed against the applicable examination guidelines for the 2026 intake. 30% Internal Assessment Internal assessment may include: Assignments and case studies Online quizzes and assessments Projects and practical activities Continuous evaluation as prescribed for individual courses 70% External Assessment End-term examinations Course-based evaluation Proctored examination process, where applicable Evaluation according to IMT CDL examination guidelines How does this benefit students? The assessment structure encourages learners to study consistently instead of depending entirely on final examinations. It also provides opportunities to demonstrate their understanding through assignments and applied work.
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Eligibility: Eligible Candidates
Eligibility: All Eligible Students
Every program is fully approved and recognized by India's leading regulatory and ranking bodies — valid globally for employment and higher studies.
UGC
UGC accreditation is official recognition that an institution meets established standards of higher education quality and academic excellence set by the University Grants Commission.
AICTE
NAAC accreditation is a quality assessment and certification process that evaluates higher education institutions based on academic standards, infrastructure, governance, and overall performance.
Clear your doubts before enrolling
Clear your doubts before enrolling
in IMT CDL Online
16 answered questions
The IMT CDL PGDM in Marketing is a two-year postgraduate management programme divided into four semesters.