Business Analytics

Program Overview

Discover what makes this specialization unique and future ready.

Business Analytics is an increasingly relevant area of management because companies rely on data to understand customers, improve operations, manage resources and plan business strategies. Through this specialisation, students can develop an understanding of analytical methods, business statistics, data interpretation and decision-making processes. The MBA curriculum begins with foundational management subjects such as Marketing Management, Accounting for Managers, Organisational Behaviour and Business Statistics for Decision-Making. Students then progress towards subjects such as Introduction to Business Analytics, Corporate Finance, Operations and Supply Chain Management, and Business Research Methods. This combination helps learners understand both the business environment and the role of information in management decisions. It can be useful for graduates looking to enter analytical roles as well as professionals aiming to move towards managerial or business strategy positions. The online learning format also offers flexibility to learners who want to pursue postgraduate education without putting their professional commitments on hold. Students should check the current programme structure, elective availability and assessment requirements before applying.