Online MBA in Marketing

Program Overview

Discover what makes this specialization unique and future ready.

The Andhra University Online MBA in Marketing is a postgraduate management programme designed for individuals who want to develop their understanding of modern marketing practices and business management. It combines essential management subjects with specialised knowledge of consumer behaviour, market research, advertising, brand management and sales. Marketing has evolved significantly with the growth of digital platforms, changing customer preferences and data-driven business decisions. This programme helps learners understand how businesses identify their target audiences, develop marketing strategies, position their brands and build long-term customer relationships. The curriculum covers important areas such as Marketing Management, Consumer Behaviour and Marketing Research, Services Marketing and CRM, Advertising and Brand Management, and Sales and Retail Management. These subjects provide a foundation for understanding different aspects of marketing and their applications in business environments. Offered through an online learning format, the programme provides flexibility to students who want to pursue higher education without relocating or taking a break from their professional commitments. It is suitable for fresh graduates as well as working professionals looking to strengthen their management knowledge or explore marketing-related career opportunities. Whether your goal is to work in digital marketing, brand management, market research, sales or business development, an Online MBA in Marketing from Andhra University can help you build relevant academic knowledge and prepare for evolving business requirements.